Seeds of Memory

Archives, memories, collections, myths and places: the artists behind Seeds of Memory use traces from the past to tell stories in the Fries Museum. We therefore developed an exposition identity inspired by an everchanging maze of memories. Represented by an organically growing brainlike pattern, as it also occurs in nature. For this identity we emergently generated patterns used for animations, custom typography and textures applied both digitally and in print.

Role — Campaign identity, generative motion design, digital and print implementation
Team — BW H Ontwerpers